mymuesli was the first company where you could mix your customised muesli online. In the first ten years alongside ready mixed mueslis various sub-brands like tea and porridge emerged and helped to establish the business.

During his time at mymuesli Benjamin was in charge of the social media and online graphics but he also conducted photo shootings and took part in organising campagnes. His main tasks were picture editing, animated ads and designing landing pages using the company's CMS.

Art direction at mymuesli: Lena Matthies

Photography: Viktor Strasse

Sample links: 

 Earl Grey Granola 

 10 Jahre mymuesli 

 Yoga Muesli